Melissa Weinberg Tanning & Beauty®

Best self tanners and organic spray tanning

Featured in Voyage MIA Magazine as a Palm Beach inspiring story!

Meet Melissa Weinberg of Melissa Weinberg Tanning and Beauty in Palm Beach

Voyagemia Staff

 

Today we’d like to introduce you to Melissa Weinberg.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was in the financial industry for most of my career. I always wanted to do something in the beauty industry and since I had experienced skin cancer I felt that spray tanning was the perfect fit. I started spray tanning in 2009 as a part-time mobile spray tan artist. I worked nights and weekends 7 days a week building my company. It took a few years of hard work but I have built my business into a top leading brand in the Sunless beauty industry & regarded as a top Spray tan expert in my field.

I worked on formulating my own product line and in 2014 I introduced my professional line of self-tanning products called Perfect Glow Sunless™. My professional and retail products are used and sold by countless salons, spas and spray tan artists worldwide. I also run my local business Melissa Weinberg Tanning and provide custom airbrush tanning services in the Palm Beach area.

Sunless education is important to me and I founded the Perfect Glow Spray Tan Academy. My academy is top rated and I train spray tan professionals on how to start their own spray tan businesses and improve their skills. I also travel across the US hosting classes as well as in South Florida and offer an online class as well.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any entrepreneur, I had to overcome many struggles. One was working 2 jobs and trying to do a career change at the age of 39. Working 7 days a week was not easy while trying to juggle home life but I knew it had to be done and also wanted my salary from my full-time job to fund the creation of my product line.

Eventually, I left the creature comforts of the corporate world (Like a weekly paycheck and full benefits and 401k).

I also handled every aspect of my business for a very long time. Scheduling and spray tanning clients on the service side and on the manufacturing side I did whatever I could to save money. I did my website designs, set up my E-commerce store, and everything from Purchasing, marketing, social media management, sales, customer service and even today I still personally ship all orders.

But I continue to grow and now have added on sales managers and trainers for my brand.

Alright – so let’s talk business. Tell us about Melissa Weinberg Tanning and Beauty – what should we know?
I am known as the South Florida spray tan expert & I provide custom airbrush tanning on the Palm Beaches. As a company, I am most proud of a few things. First is my product line that I created as a female entrepreneur in her 40’s. I am proof that you are never too old to follow your dreams and can rinse up from starting a brand from scratch without investors or a ton of capital with good old fashion smarts and hard work

All of my products are based off organic and natural ingredients, Paraben free, gluten free, Vegan and cruelty-free. )I am part of PETA Beauty without bunnies program.) My products are truly odorless and there is no foul spray tan smell or heavy scent to mask chemicals as found in many other products on the market.

What also sets me apart is that I truly care about my spray tan clients and have top reviews. When someone comes in for a tan they are going to get a truly [personalized experience form someone who cares. I customize the color based on their skin tone and educate them on safe sun. Since I am also an educator I make sure that the spray tan application is precise and the color is flawless. My tans last up to 9+ days and I even offer a rapid option where the client can rinse off in just 1-4 hours!

For my professional salon beauty pros, I strive to give the best service available. and my customer service & products are top rated in the sunless beauty industry. My products were used on the Superbowl 50 Carolina Topcat cheerleaders by their spray tan provider and most recently my spray tan solution was used on Jlo! She was spray tanned by Fabiola the owner of Sobe tan in Miami who exclusively uses my product line.

Is there a characteristic or quality that you feel is essential to success?
Staying humble. No matter how much success I continue to achieve I will never forget where I came from. I am truly grateful for my spray tan clients supporting me and choosing my services these past years.

As a beauty brand, I feel that customer service is a lost art and I strive to go above and beyond for my customers. I treat them with fairness and appreciate everyone who places an order. My customers are not just a number to me. I am available 7 days a week to help them with anything they need.

For my retail self-tanning line, I feel educating the public in the benefits of safe tanning is important and offering them a salon quality line is important to me. There are many cheap tanning products out there loaded with chemicals with sub-par results and turning people that dreaded orange. I am happy to offer a true salon quality product. It is my same professional spray tan formulations but for home use.

Contact Info:

    

 

 

Custom airbrush tan vs a spray booth

 

Many people ask me what the difference is. Well if you have used a booth before you know, there really is no comparison. But I wanted to take the time to explain why you should consider a custom airbrush tan:

1) The tan will be more even. With a custom airbrush tan I am trained and can control the amount of tanning solution that is being applied. A booth just sprays everything out & you just hope that you are positioning correctly. ( Think of the episode of Ross with Friends??)  When I spray clients I do not even need to use barrier cream. That is because I can control the amount of solution on the hands, feet and other areas that need to appear more natural. Also, the breathing factor is much better. You can breath normal and not worry about solution being sprayed out all over the place. With a custom airbrush the over spray is contained and the only time you have to hold your breath is when I spray your face. Clients also remark on how the tan is nice and even and not blotchy or streaky.

2) The tan dries quicker. That is becuase I control the amount of solution being applied. Many clients remark how they cant believe the airbrush is not wet and that they do not have to dry for long afterwards. My tanning solution is like a fine mist and most clients are good to get dressed in just a few minutes after the spray is complete.

3) I can customize the tan to be darker in certain areas. Do you like your legs darker than the rest of your body? Or maybe you like your tummy to be extra dark or your arms defined. I can do all of that where a booth can not. Everyones skin is different and certain areas of the body can be resistant to the DHA, so the custom airbrush allows me to spray extra in those areas for the client.

4) I can custom blend a color just for you. No more level 1, 2 or 3. I get many clients that need a color that is “In between” the basic levels. an airbrush tan gives you that special service. Plus it allows me to push the envelope little by little on very fair clients giving them the comfort of knowing that they will not look unnatural or orange. With a booth if you wnt to go darker you take the risk that the next level might be too strong for you.

5) Cost factor. I understand people are on a budget and sometimes choose the booth because it is cheaper. However my custom airbrush is only within a few bucks difference of a booth, and I always have packages to cut the cost . Also I always give clients ways to save as checking in, sending me a picture or writing a review are all ways to knock $$ off your session.

6) Longetivity. My custom airbrush tans last anywhere from 5-9 days as depending on your lifestyle & how diligent you follow post tan care instructions. Plus tan extender and proper aftercare products made by me specifically for spray tanning can even give you as much as 2 weeks out of one session! That is MUCH longer than a booth and I have heard from many clients that the booth tans only lasted 2-4 days on them. So right there alone you are saving $ from not having to do as many sessions and spray tanning can fit better in your schedule.

 

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